JEMS People

Joanne Elphinston

Joanne Elphinston

Joanne Elphinston is the founder and creator of JEMS®.

Joanne Elphinston is a leading elite performance movement and rehabilitation consultant, and highly respected international lecturer, physiotherapist and author.

Drawing from the fields of biomechanics, motor learning, neuroscience, philosophy and psychology, Joanne’s passion for exploring and stimulating beautiful movement in her clientele has led her from her native Australia to the USA, UK and Sweden, working with an extraordinary range of people, from children to the elderly through to high performance athletes.

For more about Joanne, click here


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Kent Fyrth

Kent Fyrth is co-director of Elphinston Performance Ltd, and Senior Tutor for JEMS®.

Kent’s background is in physiotherapy, and his own professional journey has given him a wonderful breadth of experience to draw from as a teacher of JEMS®.

He holds an advanced qualification in Manipulative Physiotherapy and a certification in Clinical Pilates through Dance Medicine Australia, which is complemented by his qualification in Somatic Experiencing, an approach developed to address symptoms of trauma and stress which are expressed physically, or present barriers to recovery.

Kent’s holistic treatment philosophy underpins his breadth of experience which ranges from elite sports and performing arts medicine (dancers and musicians) to chronic musculoskeletal pain.

Formerly based at the Welsh Institute of Sport, Kent held the position of Physiotherapy Coordinator for the Great Britain Junior Development Squad (Royal Yachting Association), and was the Head Physiotherapist for the Welsh National Netball team from 2000- 2009, as well as delivering the physical development programmes for the Esporta National Junior Tennis Academy in Wales.

Kent has been looking after the dancers of The National Dance Company of Wales since 2000 and Ballet Cymru since 2008, as well as musicians from the BBC National Orchestra of Wales. In addition to his JEMS lecturing, Kent regularly lectured on injury prevention for the Royal Welsh College of Music and Drama.

Kent first whisked Joanne off her feet during a rumba at the Cardiff University Latin and Ballroom Dance Club in 1996.


Coral Day

Coral Day

Coral joined the team as JEMS® Administrator and Joanne’s PA following a five-year career break.  Before that she exercised her considerable organisational skills as a Senior Project Manager at London Business School and Training Programmes Manager for the Education Department at the Royal College of Physicians.  When she’s not making magical JEMS® things happen, Coral enjoys moving beautifully in the swimming pool, spending time with her two young children and singing pop songs in a local mums’ choir.